As with other industries, the use of technology is one of the most significant trends in the sector for meetings, incentives, conferences and events (MICE). It’s no longer just about attending an event – delegates want to experience it. They want a return on the impact of their attendance.
Do you have the right event technology to deliver a first-rate attendee experience? Leverage these technology trends to give you a competitive edge, and take your conference to the next level:
The use of live streaming is growing by leaps and bounds. Viewers already spend 8X longer with live video than recorded video, which means that live streaming allows events to reach more attendees, no matter where they are.
Live streaming isn’t just for large conferences, but is perhaps even more suited to smaller events with an attendance cap, enabling you to reach a broader audience.
Artificial Intelligence (AI)
AI Chatbots are the next big thing on the horizon. While event tech will probably never replace face-to-face meetings, AI may change how we experience live events. AI enables enhanced, personalised attendee experiences with more meaningful interactions.
Chatbots can help with attendee engagement and provide up-to-the-minute information in a way that delights delegates, exhibitors, and sponsors. Also, planners can efficiently conduct polls through crowd-sourced questions.
Social Media Walls
To create tractability, make sure your social channels are clearly posted throughout an event, and your hashtags are publicly promoted. Social media walls are the best way to achieve this, as you can display what is happening such as attendee interactions and real-time reactions on larger-than-life screens.
The idea is to create a feeling of excitement by using the attendee-generated content, such as tweeting in the moment. It also allows event planners to track hashtags and display images and comments.
Special Mention: Meeting Architecture
Another trend, meeting architecture relates to the layout and planning of an event, including the light, sound, smell, colours used, food and the type of interaction and the exhibition space. It’s all about the event design and configuration, such as connecting all participants via the internet when using multiplex rooms.
Put your conference planning in the hands of the specialists. Contact Thompsons Meetings and Incentives today.