We all know the benefits of corporate culture in boosting employee engagement, retention, performance, morale and satisfaction. For travel planners, corporate culture provides even more benefits when harnessed for incentive travel.
“At Thompsons Travel, we understand the value of aligning corporate travel with your business goals and budgets,” says Chantal Kliche, Retail Manager of Thompsons Travel, Cape Region. “Incentive travel plays a huge role in motivating and rewarding your top employees.”
Tapping into Corporate Culture for Incentive Travel
To effectively incentivise employees through travel rewards, travel bookers should be well versed in their company culture. For example, if your corporate culture is built on mentorship, nurturing talent and developing soft skills, you should consider destinations and experiences that match this culture of growth through learning, such as educational getaways.
The Meet-in-the-Middle Approach
Incentive travel can be for groups or individuals, and the destination can be local or international. While company culture can serve as a valuable yardstick in planning effective travel incentives, there is no one-size-fits-all model, especially when it comes to the experiences on offer.
“Be considerate to the various personality types on the trip,” says Kliche. “Ensure that you provide enough optional activities to suit both the more conservative employees as well as outgoing extroverts.”
Every successful incentive travel experience begins with careful planning. Start with determining your incentive travel goals by outlining what the trip should accomplish, whether it is an increase in sales, production output or profits, or a reduction in lost contracts. Define the values, interests and preferences of the target travel group, be they management, salespeople or even customers.
“For corporate incentive travel to succeed, you must determine how much you can spend, what options are available and what people want,” says Kliche. “We have almost 40 years of experience in corporate travel and incentives and can offer you packages to match your culture as well as your budget.”
Contact Thompsons Travel today for all your incentive travel requirements and take advantage of our exceptional attention to detail, superb destination knowledge, creativity and passion.