Forget Millennials. It’s Generation Z (those born in the late 1990s) who are about to change the way we work, play and travel. These “new kids on the block” already make up a quarter of the world’s population and by 2020 will account for 40% of all consumers. Before you know it, they’ll be the decision makers in your industry. ...
How Gen Z is Reshaping Business Travel
Generation Z is very different from their forebears, with their values and expectations shaped by having grown up during the recession, difficult political climates, and the rapid evolution of technology. Gen Z consumer behaviour and spending patterns are reshaping the business travel landscape. Within fifteen years, Gen Zs will be the decision makers of...
5 Things to Know About Gen Z
Born after 1995, Gen Z has never known life without the internet or social media. How will their consumer behaviour and spending patterns shape business travel in the future? According to recent research, the world’s youngest generation already has $44 billion in spending power, makes up 26% of the population, and will account for...