Born after 1995, Gen Z has never known life without the internet or social media. How will their consumer behaviour and spending patterns shape business travel in the future? According to recent research, the world’s youngest generation already has $44 billion in spending power, makes up 26% of the population, and will account for...
Millennials and Travel: how are you incentivising the new workforce?
By 2020, Millennials (those born between 1980 and 2000) will comprise half of the global workforce. Millennials will have more and more decision-making power within organisations to shape travel policy, which is why it is so necessary for employers to understand the needs, expectations and habits of this next generation of workers, especially when...