Generation Z is very different from their forebears, with their values and expectations shaped by having grown up during the recession, difficult political climates, and the rapid evolution of technology. Gen Z consumer behaviour and spending patterns are reshaping the business travel landscape. Within fifteen years, Gen Zs will be the decision makers of...
5 Things to Know About Gen Z
Born after 1995, Gen Z has never known life without the internet or social media. How will their consumer behaviour and spending patterns shape business travel in the future? According to recent research, the world’s youngest generation already has $44 billion in spending power, makes up 26% of the population, and will account for...